Ayush Parashar - Senior Product Designer

Engineer-turned designer. 9+ years building digital products that scale globally. I blend human-centred design with AI - turning complexity into clarity, and data into intuitive experiences.

Experience

Senior Product Designer - Atlys

Oct 2024 – Oct 2025 · Delhi · Hybrid

Led Atlys Business (B2B) & Enterprise. Built a zero-to-one business from scratch, working with cross-functional teams across the board.

Product Designer II - JustCall (SaaS Labs)

May 2023 – Oct 2024 · Remote · Hybrid

Key role in establishing the new design system for the JustCall revamp. Redesigned Onboarding, Compliance, Global Search, Mini-CRM and Integrations flows.

Product Designer - Nykaa SuperStore

May 2021 – Apr 2023 · Gurugram · Remote

eB2B platform for retailers: PLP, PDP, Cart and Onboarding. Maintained the SuperStore design system. Conducted field user testing in Lucknow & Delhi NCR.

Brand & UI Designer - 6Degree

Apr 2020 – Apr 2021 · Bangalore

Custom SaaS platform for fashion designers; universal brand identity; Honeycomb flagship dashboard & aarambh.shop marketplace.

Product Designer - Gamezop

Jan 2019 – Mar 2020 · Delhi

Real-money gaming platform - playfulness & consistency for better usability. Branding, promotional campaigns & marketing comms with the Ad-ops team.

Skills

Product Design & UX Research
Interaction & Motion Design
Generative UI Design
Design Systems (Tokens & Variables)
AI-Native Design Systems
UX for AI-First Products
Behavioural Research & Product Strategy
Motion with Figma, After Effects & Rive
Vibe Code with Claude & Design.md

Tools

Figma
FigJam
Sketch
Claude
UXPilot
Illustrator
After Effects
Framer
Amplitude