Hola !

I'm Ayush Parashar

Pixel-art animated avatar of Ayush Parashar
open to freelance & full time work

Crafting experiences where AI meets design, one pixel at a time.

A Design Engineer dedicated to crafting beautifully designed experiences that shape the world.

  • 8 yrs
  • Product Design
  • Design Systems & AI-native UX
  • Motion: Figma, After Effects, Rive
My stack
Product design · design systems · UI · UX · Design ops · Interaction design · Experimental workflows · Figma · Game Design and realtime experiences.

Product thinking over pretty pixels.

Before a single screen gets drawn, I want to understand the problem, the people living it, and the business it sits inside. Good UI is a byproduct of that understanding, not a substitute for it.

That means connecting user needs back to business outcomes early — so the thing we ship isn't just usable, it actually moves the numbers the team is accountable for.

UX strategy, Product thinking, Information Architecture, Thinking Systems, Prototyping, User Testing
A Year ofBuilding
Shipped work, 1 of 15Shipped work, 2 of 15Shipped work, 3 of 15Shipped work, 4 of 15Shipped work, 5 of 15Shipped work, 6 of 15Shipped work, 7 of 15Shipped work, 8 of 15Shipped work, 9 of 15Shipped work, 10 of 15Shipped work, 11 of 15Shipped work, 12 of 15Shipped work, 13 of 15Shipped work, 14 of 15Shipped work, 15 of 15

ProjectsShipped

JustCall — Compliance Center
saas labsUnder NDA

JustCall — Compliance Center

From one overwhelming form to a guided sequence, redesigning SaaS telephony compliance.

Focus
Multi-step forms · A2P 10DLC · CNAM · Toll-free · Error states
Role
Product Designer II · UX audit · Competitive teardown · UI
01 · 0 to 1 · product revamp
Swadharma App
3ionetra

Swadharma App

A devotional super-app for Hindu spiritual life — book pujas, consult astrologers, generate Kundli, check Panchang, shop essentials, book yatras.

Focus
Intent-based IA · Puja booking · Astrology · E-commerce · Pilgrimage
Role
Senior Product Designer · 0→1 · IA · Interaction design
02 · 0 to 1 · product revamp
Turom — AI Travel Companion
turom

Turom — AI Travel Companion

A travel app that makes trip planning feel like chatting with a well-travelled friend.

Focus
AI chat · Itinerary builder · Drag-and-drop · shadcn/ui design system
Role
Senior Product Designer · Chat-to-itinerary flow · Interaction model
03 · 0 to 1 · product revamp
Instapop — Reward Center
instapop

Instapop — Reward Center

From grinding to momentum, designing a reward center that makes earning feel worth it.

Focus
Gamification · Earn & redeem · Progress tracking · Engagement loops
Role
Senior Product Designer · Rewards redesign · Enterprise track
04 · 0 to 1 · product revamp
See them all with visuals →
Experience

The Journey So Far